Colour how, colour when?

This week lets do facts on colour… something fun!

What colours to paint your home and why?

  • Office: Try a shade of blue as it’s your most productive colour.
  • Bedroom: Use green as it projects tranquility and health.
  • Girls Bedroom: There’s a reason its all about pinks, it’s both calming and warm.
  • Kitchen: Have you thought about yellow? It can increase one’s metabolism, brightens your space and gives you more energy.
  • Living Room: If you’re looking to calm your nerves and get a little R&R think lavender. Even a grey lavender if you’re looking for something more gender neutral.
  • Dinning Room: If you’re looking to try something BOLD now is your time… give it a pop of red as it encourages appetite.

Primary Colour Psychology

  • Yellow
    • Cheerful or Warm
    • Most likely to strain eyes and or cause eye fatigue
    • It has been known to make babies cry. So painting a babies room in yellow is not suggested… however pale shades of creamy yellow are not in the same category if you had your heart set on yellow for your new bundle of joy.
  • Blue
    • Colour most preferred by men
    • Calmness or Serenity
    • Most used colour for offices (helps with productivity)
    • Curbs appetites
    • Associates with water & peace
  • Red
    • Evokes strong emotions
    • Encourages appetite (many restaurants used red in their signage/ads to encourage this)
    • Passion or Intensity
    • Red roses symbolize love

**Studies have been know to show that red can make you do poorly on exams.  Red is considered to impair performance on achievement tasks, because red is associated with the danger of failure in achievement context and evokes avoidance motivation.

Accent Colours

  • Purple
    • Royalty, Wealth, Success & Wisdom (Many kings wore purple robes.)
  • White
    • Purity, Innocence, Empty, Spacious (Great for creating the illusion of space)
  • Orange
    • Excitement, Enthusiasm, Warmth, Caution (Also used to draw attention; reasons to be used in signage)
  • Green
    • Health, Tranquility, Money, Nature (Workers in green environments have fewer stomach aches)
  • Brown
    • Reliability, Practicality, Boredom & Earth
  • Pink
    • Calming, Love & Romance (Pink has been known to be used in prisons & locker rooms to keep those in the space calm)
  • Black
    • Evil, Death, Mourning, Slimming (Ancient Egyptians believe it symbolized death and rebirth)

What about colours used in advertising… ever wondered why these brands are using the colours they are?

  • Blue: Often used in corporate business as it is productive & not invasive.
    • Forbes, AT&T and Medical Companies such as Blue Cross
  • Green: Long been the symbol of fertility and once was the preferred colour choice for wedding gowns in the 15th century.
    • Even today green M&M’s (north american candy) are send to send a sexual message
  • Red: Used by many restaurants to stimulate appetite.
    • McDonald’s, Pizza Hut, KFC & Wendy’s
  • Lavender, Pink & White
    • More feminine helps to target audience very quickly and is clean and calming. (Brands such as Oprah, Victoria Secret  & the National Breast Cancer Foundation all take this approach.)
  • Black, White, Silver & Gold
    • Often used for luxury items to enhance the feeling of sophistication. (Brands such as Prada, Channel & Michael Kors have adopted this approach.)

 

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